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Why Should I Advertise On the Internet?
World Net Daily News


 
Why Should I Advertise On the Internet?

Why you should advertise on the Internet!

  • Businesses using the Internet to promote and sell their goods and services have grown 46% faster in the last two years than those that don't. - U.S. Department of Commerce

  • Online spending hit $3.9 billion in 2005. That's 46% greater than 2004. - Borrell Associates

  • 87% of online users depend on the Internet to access local information. - Digitrends

  • 52.7% of an online business directory users visited a merchant because of what they saw online. - Digitrends

  • 85.5% of users of an online business directory would recommend the site to friends and family. -Harris Interactive

  • 74% of adults are searching online an average of 9 hours a week! - Harris Poll

  • Less than 50% of people in the United States read newspapers daily. - Washington Post

  • People want to pick what they see, not what editors and TV producers pick for them. Online, people can choose what & when they view, not what editors and TV producers choose for them.

  • People are turning to online sources of information and advertising because they can search & select!

We attract viewers to the our local area with top positions in most major search engines via paid advertising of our site, ensuring that your business gets the best possible exposure. We spend a portion of every advertising dollar promoting the site and driving traffic to your business and to your Web site.

People are looking for the content!

  • News

  • Humor

  • Weather

  • Local Events

  • Public Affairs

  • School News

  • Church News

  • Club News

  • Recreation

  • Sports News

  • Photo Contests

  • Classified Ads

  • Real Estate Listings

  • Business Listings

  • Garage Sales

  • World & National News (CNN)

  • Human Interest

  • Business News

Most searchers are window shoppers. If they don't like what they see in the window, they won't be coming back. Without good content, our site becomes a ghost town with a big "Road Closed" sign in front of it. So with us, content is priority one!

It's the content that drives people to our site. Even if they use a search engine to get here, what good does it do if Google refers a million visitors to our site if they don't find what they're looking for? We concentrate on good content, so our viwers keep coming back. And keep seeing your ads.

Why Are People Online?

  • People want to pick what they see, not what editors and TV producers pick for them.

  • Online, people can choose what & when they view, not what editors and TV producers choose for them.

  • People are turning to online sources of information and advertising because they can search & select!

  • 1st quarter 2004 online retail sales were $15.5 billion, more then 28% greater than 2003. (Source: U.S. Department of Commerce)

  • 87% of online users depend on the Internet to access LOCAL INFORMATION. (Source: Digitrends)

  • 52.7% of an online business directory users visited a merchant because of what they saw online. (Source: Digitrends)

  • 85.5% of users of an online business directory would recommend the site to friends and family. (Source: Harris Interactive)

  • 74% of adults are searching online an average of 9 hours a week! (Source: Harris Poll)

  • Less than 50% of people in the United States read newspapers daily. (Source: Washington Post)

Why do businesses advertise?

  • Businesess advertise to present their message to viewers and readers.

  • Viewers and readers seek content: news, pictures, information, and advertising.

But . . .

  • Viewers are replacing readers and now outnumber them.

  • Viewers are turning to online sources for content and advertising.

  • Online viewers search and select online sources of content and advertisng -- if and when they want it.

  • Online advertising is the only source available to them that fulfills this requirement.

"Print is dead"

"Print is dead," Sports Illustrated President John Squires told a room full of newspaper and magazine circulation executives at a conference in Toronto in November, 2004 . His advice? "Get over it," meaning publishers should stop trying to save their ink-on-paper product and focus on electronic delivery of their journalism.

The Washington Post provides statistical evidence of the drop in newspaper readership. It looks at the percent of people reading a newspaper in daily in 1967 and in 2004, broken down by age group.

Age Group

1967 Reader rate

2004 Reader Rate

18-24

70.8 %

39.0 %

25-34

72.7 %

38.8 %

35-54

81.0 %

53.0 %

55+

75.5 %

67.4 %

The Washington Post reports that "newspapers are struggling."

We provide people a choice.

Unlike print advertising, which is one-and-done, tossed out with the household trash, Internet advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when people want it and search for it.

Unlike broadcast advertising, which has a shelf-life of just seconds and must be repeated--and paid for repeatedly--to get people to remember it . . . Internet advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when viewers want it and search for it.

The key is the content

We offer many great things for our visitors, ensuring they return again and again! Your advertising is online around the clock all year long, at a fraction of the cost of traditional print and broadcast advertising, which have a limited shelf-life.

How to purchase business listings, banner ads, or block ads Contact Us or call 520-456-1402.

 


 
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